Senior Shopper Marketing and Insights Manager Job
Company Name:
Johnson & Johnson Sales & Logis. Co (614
Cumberland, RI, US
Johnson & Johnson companies are equal opportunity employers.
Senior Shopper Marketing and Insights Manager-1535140423
Description
Johnson & Johnson Sales and Logistics Company is recruiting for a Senior Shopper Marketing and Insights Manager, located in Cumberland, RI.
The Senior Shopper Marketing and Insights Manager, serves on an assigned customer team and is responsible to develop, align and execute shopper marketing strategies and tactics along the entire path to purchase. The incumbent will be assigned to specific consumer categories/brands and will support group marketing events. The incumbent leverages category and shopper insights to create actionable customer marketing plans. The incumbent participates in special projects as assigned by the supervisor. Key responsibilities may include, but are not limited to:
Leads development, alignment, execution and measurement of shopper programs for major drug retail customer (to include but not limited to media collaboration, shelf / in-store communication, direct mail, event marketing, etc). Serves as voice of customer with internal brand partners and sales strategy to enhance understanding of the assigned retailer's brand equity and marketing strategies and programs. Effectively translates the assigned brands/categories perspective at the customer to improve merchandising and marketing activations and facilitate the attainment of business goals for both. Accountable to ensure execution with excellence these strategies and tactics and monitors effectiveness. The ability to create and drive in a white space environment (creative thinking.)
Owns the relationship with the customer's Retail Marketing team to collaboratively plan, create joint value and influence decision making. Partners on joint research projects to identify relevant retailer insights and validate shopper communication. Supports the identification and development of strategic alliances with the customer, Drug channel and/or J&J sectors. Partners with third party vendors to develop and activate key tactics. Complies with company policy and procedures at all times. Maintains and complies with SAFE Fleet & Safety objectives and policies.
Qualifications
4-yr degree required. A minimum of 7 years prior experience in consumer package goods, including experience in brand marketing, sales strategy, shopper marketing or customer sales required. Opportunity to influence and sell to major drug retailers across leading consumer growth categories, brands and group events. 25% or more travel required.
Ability to influence decision-makers up and down one or more levels, with and without direct authority, to ensure a fully-aligned customer/company business plan. Demonstrate effective communication and negotiation skills with a strong attention to detail to sell in programming to Director level decision makers within the customer as well as across the company's marketing and sales teams. Ability to devise and deliver persuasive presentations, based on shopper insight, to gain support for business strategies and initiatives. Strong computer skills, including MS Office Suite applications, database information sources, and web applications.
J2W:LI NA
J2W:MREPS
J2W:IRC
Primary Location:
North America-United States-Rhode Island-Cumberland
Organization:
Johnson & Johnson Sales & Logis. Co (6148)
Job Function:
Market Research
Certain sites within the Johnson & Johnson Family of Companies participate in E-Verify as appropriate in accordance with Company guidelines and federal or state law. To learn more about the government sponsored program and to see a list of the sites that are currently enrolled, please click here.
Johnson and Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status, or any other characteristic protected by law.
EEO is the Law
EEO is the Law GINA SupplementEstimated Salary: $20 to $28 per hour based on qualifications.
Johnson & Johnson Sales & Logis. Co (614
Cumberland, RI, US
Johnson & Johnson companies are equal opportunity employers.
Senior Shopper Marketing and Insights Manager-1535140423
Description
Johnson & Johnson Sales and Logistics Company is recruiting for a Senior Shopper Marketing and Insights Manager, located in Cumberland, RI.
The Senior Shopper Marketing and Insights Manager, serves on an assigned customer team and is responsible to develop, align and execute shopper marketing strategies and tactics along the entire path to purchase. The incumbent will be assigned to specific consumer categories/brands and will support group marketing events. The incumbent leverages category and shopper insights to create actionable customer marketing plans. The incumbent participates in special projects as assigned by the supervisor. Key responsibilities may include, but are not limited to:
Leads development, alignment, execution and measurement of shopper programs for major drug retail customer (to include but not limited to media collaboration, shelf / in-store communication, direct mail, event marketing, etc). Serves as voice of customer with internal brand partners and sales strategy to enhance understanding of the assigned retailer's brand equity and marketing strategies and programs. Effectively translates the assigned brands/categories perspective at the customer to improve merchandising and marketing activations and facilitate the attainment of business goals for both. Accountable to ensure execution with excellence these strategies and tactics and monitors effectiveness. The ability to create and drive in a white space environment (creative thinking.)
Owns the relationship with the customer's Retail Marketing team to collaboratively plan, create joint value and influence decision making. Partners on joint research projects to identify relevant retailer insights and validate shopper communication. Supports the identification and development of strategic alliances with the customer, Drug channel and/or J&J sectors. Partners with third party vendors to develop and activate key tactics. Complies with company policy and procedures at all times. Maintains and complies with SAFE Fleet & Safety objectives and policies.
Qualifications
4-yr degree required. A minimum of 7 years prior experience in consumer package goods, including experience in brand marketing, sales strategy, shopper marketing or customer sales required. Opportunity to influence and sell to major drug retailers across leading consumer growth categories, brands and group events. 25% or more travel required.
Ability to influence decision-makers up and down one or more levels, with and without direct authority, to ensure a fully-aligned customer/company business plan. Demonstrate effective communication and negotiation skills with a strong attention to detail to sell in programming to Director level decision makers within the customer as well as across the company's marketing and sales teams. Ability to devise and deliver persuasive presentations, based on shopper insight, to gain support for business strategies and initiatives. Strong computer skills, including MS Office Suite applications, database information sources, and web applications.
J2W:LI NA
J2W:MREPS
J2W:IRC
Primary Location:
North America-United States-Rhode Island-Cumberland
Organization:
Johnson & Johnson Sales & Logis. Co (6148)
Job Function:
Market Research
Certain sites within the Johnson & Johnson Family of Companies participate in E-Verify as appropriate in accordance with Company guidelines and federal or state law. To learn more about the government sponsored program and to see a list of the sites that are currently enrolled, please click here.
Johnson and Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status, or any other characteristic protected by law.
EEO is the Law
EEO is the Law GINA SupplementEstimated Salary: $20 to $28 per hour based on qualifications.
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